The industry professionals in FIT’s Master’s program in Cosmetics and Fragrance Marketing and Management, known as the Beauty Industry’s Think Tank, will reveal their findings on “The Future of Brands” at FIT on June 13. This year’s global capstone research comprises two qualitative studies focused on the Future of Consumer Brand Expression and the Future of Retail. The presentation also includes original consumer research with U.S. millennials, delving into their values relating to brands and retailers. The event is sponsored by Shiseido Americas and will include a Q&A panel moderated by Elizabeth Segran of Fast Company, followed by a cocktail reception.
The Future of Consumer Brand Expression
Endless choice and rapid advancement in technology have given way to fundamental shifts in the way shoppers relate to consumer brands. To survive, brands must stay relevant and connected with an ever-changing target. This research proposes a new business model in which brands thrive by earning consumer trust, creating an emotional connection, and developing intimacy through marketing to the individual, while building an empowered, nimble, and transparent organization in a rapidly changing landscape.
The Future of Retail
Retail is at a tipping point. The traditional “if we build it, they will come” mentality is no longer relevant. How will your brand shift the way it thinks, measures, and invests in the overall shopping experience in order to survive—and thrive? This research discloses recommendations and business imperatives for looking at how brands are experienced at retail. Find out how in-store and online retail infrastructures and future technologies and distribution channels impact consumer-purchasing decisions.
June 13, 2017, 6:00 pm
Morris W. and Fannie B. Haft Auditorium