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2017 Creative Technology and Design Exhibition: #EXPERIENCE — Opens
December 5, 2017–January 6, 2018
The age of image branding is coming to an end. In a world of instant and constant sharing, even a brilliantly designed brand image cannot create value that doesn’t exist or sustain a fabricated brand story. Brands today operate in an omni-channel world where the customer relationship is always on, and the rapidly growing complexity of digital communication makes understanding the dynamics of customer experiences a major challenge.
A new wave of innovative design professionals drafted a new playbook. It starts with understanding the strategic role of the consumer’s journey in brand experience. This playbook has a name: “Experience Design.” Experience Design is a new way of digital thinking. It uses brand architecture as a compass for identifying differentiated value and experience. It establishes a conceptual framework for designing products, services, and customer interactions.
The third annual Creative Technology and Design exhibition, #EXPERIENCE, focuses on the exploration of new possibilities in Experience Design. This exhibition showcases the most innovative design projects from FIT’s Creative Technology courses, such as Digital Typography, Content-centric App Design, Kinetic Typography, User Experience Design, and Design for Web-based Interface.
This exhibition concept was conceived by the co-coordinators of the Creative Technology program, Christie Shin and C.J. Yeh. The call for submissions was announced in September 2017, and the jury panel reviewed more than 150 projects in order to select the best for this exhibition. The categories for submission included digital typography, content design, digital product design, interaction design, and user experience design. Every project in the exhibition demonstrates creative and innovative uses of Experience Design principles. To demonstrate the link between these student projects and current industry practices, selected professional projects from the alumni, faculty, and advisory board members of the program are also on view.