Communication Design Faculty Member Designs Digital Charity Campaign for Toymaker

Yeh_Gund_hugometer

As part of his ongoing rebranding efforts at toymaker Gund, C. J. Yeh designed the How Do You Hug campaign, a social media–driven charitable effort that transforms expressions of love into real-world comfort for children in need. People around the world can participate by sharing messages on social media via HowDoYouHug.org. Each shared message fills up the “Hug-O-Meter”; for every milestone reached on the meter, Gund will make a donation of stuffed animals to a prominent charitable organization. Yeh spoke about his work with Gund at spring convocation and as part of his TEDxFulton Street presentation. For more information, contact C.J. Yeh, 75676.

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