Photo courtesy of Net-a-Porter, via revistavanityfair.es.
Photo courtesy of Net-a-Porter, via revistavanityfair.es.
Vanity Fair (Spain) reporter Amaia Odriozola interviewed Daniel Benkendorf, Psychology, about the psychological appeal of logos in an article that appeared online August 5, 2018. In the article, Odriozola comments on “logomania” in fashion, and Benkendorf explains why logos are important and why consumers will choose to wear them conspicuously. The original article is in Spanish.
For more information, contact Benkendorf, (212) 217-4922.