FIT Grad Developing Cosmetics Startup for Diverse Communities

Aniyah Smith, founder of Push Beauty. Photo by Alyssa Stone/Northeastern University.

FIT alum Aniyah Smith, Cosmetics and Fragrance Marketing BS ’20, has created Push Beauty, an inclusive and accessible cosmetics company for diverse populations. Smith, inspired by the Husky Startup Challenge after beginning her Northeastern MBA program, received an inaugural $2,500 Innovator Award from the university’s Women Who Empower initiative to support her efforts. Her line will include products for disabled people that can be opened and used with one hand.

“I realized that diversity goes past color, wealth, and background,” Smith says. ”It’s really about environments and experiences that people have, and a lot of the time they are very different from your own. And so my goals have changed. My career choice to be a founder of a brand has stayed the same, but what that brand is and what it means to people has definitely evolved.”

Read the full coverage about Smith and her award in Northeastern University’s Newsroom.

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