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Book Launch Party: Brand Management Strategies, With William D’Arienzo
November 15, 2016 at 6:00 pm - 7:30 pm
William D’Arienzo, facilitator of the Brand Management Experience certificate program in the Center for Continuing and Professional Studies, will celebrate the release of his new book, Brand Management Strategies: Luxury and Mass Markets, published by Bloomsbury.
From the Bloomsbury press release:
As global economies grow and the cost of doing business increases, the brand is the pre-eminent business asset needed for success in global business development. Brand Management Strategies: Luxury and Mass Markets presents the brand experience on a market continuum from mass market to luxury, using diverse examples from Burberry to BMW, Coca-Cola to Chanel, and Starbucks to Starwood. Underpinned by the author’s many years of practical experience as both a professor and brand consultant, this book details the proven steps necessary to develop, build, and sustain a successful brand strategy and business.
Light refreshments will be served.