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Gallery FIT, The Museum at FIT

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Fashion Institute of Technology
New York City , NY 10001 United States
212 217.4558 fitnyc.edu/museum

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January 2018

2017 Creative Technology and Design Exhibition: #EXPERIENCE — Closes

January 6, 2018
Gallery FIT, The Museum at FIT, Fashion Institute of Technology
New York City , NY 10001 United States

December 5, 2017–January 6, 2018  The age of image branding is coming to an end. In a world of instant and constant sharing, even a brilliantly designed brand image cannot create value that doesn’t exist or sustain a fabricated brand story. Brands today operate in an omni-channel world where the customer relationship is always on, and the rapidly growing complexity of digital communication makes understanding the dynamics of customer experiences a major challenge. A new wave of innovative design professionals…

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