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The Washington Post looked to FIT retail expert Shawn Grain Carter, associate professor of Fashion Business Management, to discuss this year’s Black Friday shopping experience. She said that after COVID-19 lockdowns and in reaction to the rise of online shopping, retailers are making an effort to get people back in stores. “If you go into the physical store, oftentimes they have additional doorbuster sales because they’re trying to drive traffic,” Carter said. Plus, “The pandemic has forced more consumers to realize they want human connection and contact.”