FIT Newsroom

Visionary of Play

“I think like a toy designer,” says Daniel Seifert, Toy Design ’96, known professionally as Attaboy. “I try to maximize the fun.” His boundary-demolishing oeuvre encompasses games, books, art toys, cartoons, fine art, and an influential magazine. Fun is the common thread, he says. “The act of play is crucial to the way I operate.” Read more at hue.fitnyc.edu

Fashion Business Marketing Associate Professor Shawn Grain Carter recently appeared on both TODAY and Good Morning America to discuss the resurgence of ’90s and Y2K brands like Gap and Limited Too in the marketplace. Grain Carter told GMA, “If every brand could sell to four generations of consumers, that would be a real accomplishment.”