Denise Sutton, adjunct associate professor in the Cosmetics and Fragrance Marketing and Management master’s program, spoke with Bloomberg News for a 16-minute video titled “How Rihanna’s $4B Business Is Changing the Cosmetics Industry.” In the segment, Sutton touches on the history of advertising tropes, the push for more inclusive cosmetics shades and the power of the “Fenty effect.”
Watch below or on bloomberg.com.