2024 CFMM Capstone Research Presentations: Accessibility in Beauty

This year’s Cosmetics and Fragrance Marketing and Management capstone research focuses on guiding organizations through the evolving landscape of beauty and accessibility. The class of 2024 delves into three critical topics:

1. the emotional impact of inclusivity on consumer perceptions and organizational culture
2. the economic consequences of deserts, and expanding access to fundamental beauty products and services
3. the social implications at the crossroads of beauty, wellness, and societal norms

From fostering a more inclusive environment to addressing economic disparities and promoting social justice, our research aims to equip organizations with the insights and strategies needed to thrive in a diverse and dynamic beauty industry. Join us as we delve into the transformative power of inclusivity and equity, and discover how organizations can adapt to better meet the evolving needs of consumers and communities.

Find out more and catch the livestream at fitnyc.edu/cfmm24.

The livestream is free and open to the public.