Book Launch Event: Westernwear, with Sonya Abrego

The Department of Fashion and Textile Studies will hold an event for faculty member Sonya Abrego to celebrate the release of her new book, Westernwear: Postwar American Fashion and Culture, published by Bloomsbury.

From the Bloomsbury press release:

By analysing well-known and rarely considered western manufacturers, Westernwear revises the common perception that fashionable innovation came from the East coast and places western youth cultures squarely back in the picture. The book connects the history of American working class dress with broader fashionable trends and discusses how and why Native American designs and representations of Native American people were incorporated broadly and inconsistently into the western visual vocabulary. Setting westernwear firmly in context, Sonya Abrego addresses the incorporation of this iconic style into postwar wardrobes and popular culture, and charts the evolution of westernwear into a modern fashion phenomenon.