Globalization of Korean Hallyu and Cool Japan: Past, Present, and Future

Please join Vincent Quan, associate professor and assistant chair of Fashion Business Management, and Yuniya (Yuni) Kawamura, professor of Social Sciences–Sociology, for this discussion on the reach of Korean and Japanese culture. Asian fashion and pop culture have been sweeping the world for over 50 years.

In the 1970s, Japanese designers arrived in Paris and revolutionized the industry by transforming the meaning of fashion with the diffusion of anime and manga as Cool Japan. Korean pop culture and entertainment since the 1990s, known as Hallyu, expanded rapidly through social media and reached global audiences as well. Much success has been evinced by the popularity of K-brands within music, drama, and technology. Both the Japanese and Korean governments made attempts to use fashion and pop culture as “soft power” for their cultural diplomacy.

This discussion will compare and contrast the fashion and pop culture sectors in Japan and Korea in their successful attempts at globalization by delving into the past and present states of the fashion, entertainment, and related sectors.

This event is for the FIT community only; REGISTER HERE.