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Phygital Runway Show
February 9 at 6:00 pm - 8:30 pm
FIT DTech Lab partners with Digital Fashion Week to bring the Phygital Runway show with the (world’s first ever) live motion capture hologram courtesy of Future Front Row.
Fashion has always been more than the latest silhouette, it is an art form that draws on cultural texture overlaid with eclectic creative and technical skills to support self-expression – the unique story of each individual. Layering the digital and physical allows us more rich and nuanced opportunities to tell a brand story.
A hologram runway show redefines expectations as an immersion-first path forward for the fashion industry. The giant digital avatars simulate the fluid movements of models via real time motion capture on the runway.
The Phygital runway explores a brand’s strategic journey exhibiting simultaneous digital and physical fashion in a seamless layered experience. With 3D assets ranging from augmented reality to digital twins in Sandbox and Unreal Engine tools, brands show not only a traditional runway collection, but an evolved vision of customer engagement and the relationship of fashion with the games industry.
Find more details on the Digital Fashion Week website.
Tickets are $50 for the general public; register here.
Tickets are FREE for the FIT community; register here with your FIT email.
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