Recent Press Coverage

back of a young person wearing a backpack with a National Geographic logo on it; Washington Post logo with headline 'How Pan Am and Kodak turned into fashion brands, with a K-beauty glow-up'
Image via wapo.com.

History of Art professor Kyunghee Pyun spoke to The Washington Post about how international brands that have had nothing to do with fashion—such as Kodak and National Geographic—have become popular fashion lines in South Korea. “If you start a new brand, it’s very difficult to get into the department store,” she said. “But if you have the license, the name, you can have a better marketing strategy.”

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