Recent Press Coverage

screenshot of a video with a girl styled in a pink wig with a bow, 'kawaii'-style, with an embedded photo of Yuni Kawamura and text 'We Love Kawaii' with a 'Watch Now' button and NHK World Japan's logoJapan’s public broadcaster NHK World-Japan interviewed Social Sciences Professor Yuniya Kawamura, an expert on Japanese subcultures, about the history and evolution of “kawaii” or “cute” culture in Japan and its spread globally.

FIT’s Social Media