C.J. Yeh gave a TED Talk at TEDxFultonStreet on September 20 titled “Reaching Millennials Using Flexible Brand Identity Design.” The presentation featured exciting branding projects his design studio, Cynda Media Lab, has done in recent years, including an exciting flexible identity system for the leading toy design company GUND. It was a sneak preview of a new identity system for the company, which will debut in January 2016 worldwide. View his archived presentation below:
For more information, contact C.J. Yeh, 75676.