FIT in the News – May 15

The Division of Communications and External Relations is pleased to share FIT in the News, which reports highlights of major news stories about the college and/or that quote the college’s experts. These stories will be accessible for at least seven days by clicking on the links below.

During an appearance on The Rachel Ray Show (May 12), LL COOL J talked about the President’s Award for Creative Excellence that he will receive at FIT’s spring 2017 commencement ceremony, to be held May 25 at Arthur Ashe Stadium. Essie Weingarten, founder of Essie Cosmetics, will be awarded a State University of New York honorary degree and give remarks.

The Future of Fashion, held on May 8, received media coverage before and after the runway show. AARP.org (May 5), which has more than 22 million unique visitors per month, profiled Critic Award winner Bria Hendrickson. Additional pre-coverage appeared on Fibre2Fashion.com (May 6), FashionNetwork.com (May 7), MyInforms.com, and KnitGrandeur.com (all May 8). Vogue.com (May 8) ran a link and live streamed the show. Post-event coverage included WWD.comInStyle.comNYMag.com/TheCut (with a 16-image slide show), The Cut’s Facebook PageFashionista.com (with a 79-image slide show), AFashionBlogger.comBlogger.LookOnline.comFashionWeekDaily.comAccessoriesMagazine.comMyInforms.comFilmMagic.comSMIPress.comFashionPlug.net (with over 50 photos), WireImage.com (with over 80 photos), Yahoo.com (with a 10-image slide show), Yahoo.com/Style, and ReDiff.com (all May 9). Earnshaws.com (May 12) profiled Critic Award winner Jongah Nicole Lee, children’s wear. The video stream of the runway show to date has been watched by more than 5,200 viewers, with over 2,400 watching the stream live. The social media feed had more than 5,000 visitors. Between May 5 and May 12, there were nearly 650 Instagram and Twitter posts. #FITFashionShow, the hashtag for the show, was engaged more than 3.85 million times. The potential reach among the 18 Instagram influencers who posted about the show is more than 5.3 million.

A press release distributed via BusinessWire.com (May 3) announcing The Future of Fashion mobile app, designed by Optimity Advisors, was picked up by more than 130 outlets including ADVFN.comFinancialBuzz.comBioSpace.comFinance.Yahoo.comTechBriefing.net, and dozens of CBS, NBC, ABC, and Fox affiliate station websites.

HowDesign.com (May 9) described the process for the NFLxFIT Visual System Design Contest, a collaboration between the National Football League (NFL) and FIT, in which students minoring in Creative Technology were challenged to reimagine visual representations of all 32 NFL teams’ identities, including artwork and graphics inspired by the teams’ existing logos and fan cultures. The systems will be offered for use on NFL merchandise.

Design:Retail (May issue) reported on PAVE + FIT = Retail + Art Project, a project created by FIT and the Planning and Visual Education Partnership, known as PAVE. MFA students in the Illustration program created works of art, inspired by Vera Bradley designs, on dress forms. The forms are on display in the windows of Macy’s flagship store on 34th Street through May 15.

Metropolis (May issue) listed the Graduating Student Exhibition, held from May 13 to 25, in which the work of more than 800 students graduating from the School of Art and Design is showcased throughout the campus.

HGTV Magazine (May issue) turned to Ingrid Johnson, professor, Textile Development and Marketing, for “clarification on some commonly confused household terms.”

Ellen Goldstein, professor, Accessories Design, commented on TheStreet.com (May 6) about hat fashions at the Kentucky Derby.

Racked.com (May 9) spoke with Mary Ann Ferro, assistant professor, Fashion Design, for an article on the timelessness of the trench coat. “If you look at classic outerwear—the pea coat, the trench coat, the bomber jacket—they all come from the military,” said Ferro. “That is something that draws people to it. It’s glamorous; it’s really sexy.”

Mark-Evan Blackman, assistant professor, Menswear, provided background on designer Barry Boonshaft for a VillageVoice.com (May 9) profile of Boonshaft.

Vein (Spain, May issue, not available online) profiled Valerie Steele, director and chief curator, The Museum at FIT (MFIT). Steele discussed the “see now, buy now” model and upcoming MFIT exhibitions.

 

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