Sandra Holtzman Publishes Article in the New York Law Journal

Sandra HoltzmanSandra Holtzman, Fashion Business Essentials, Continuing and Professional Studies, penned an article with attorney Patricia Werschulz in the New York Law Journal titled “The Latest Fashion in Fashion Patents.” The article addresses the increasing use of patents to supplement trademarks in protecting protect original fashion design ideas. Holtzman, chief marketing strategist at Marketing Cures, teaches courses within Enterprise Studies’ Creative Enterprise Ownership and Fashion Business Essentials programs. She is also a mentor in the FIT Design Entrepreneurs program.

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