Malacia Anderson, Fashion Buying and Merchandising ’87, is the owner and designer of Li Li’s Creations, wearable, vintage-inspired women’s wear handmade from African wax prints, sold on Etsy and her own website. Her marketing comes via her popular Instagram feed, where she posts daily snaps of herself and her friends wearing her designs. “I made things that looked nice on me,” she says, “and everybody liked it.”