Nivi Murthy

Ikkivi sells this cotton crepe evening dress by The Loom Art.

Nivedita “Nivi” Sreenivas Murthy, Fashion Merchandising Management ’13, founded Ikkivi, an online marketplace for sustainable and ethical Indian fashion. The site features 28 designers who stand by at least two of Ikkivi’s core values: handcrafted, natural/organic fabrics, fair trade, minimal waste, use of traditional/local techniques, and vegan. An expert in data analytics, Murthy also founded OnItsOwn, an app that solicited consumer feedback on forthcoming products to help fashion designers and buyers make more efficient production and purchasing decisions.

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