FIT, in collaboration with Yellowbrick, has launched Gaming and Esports Industry Essentials, designed to help the nontraditional student explore the expansive and lucrative world of gaming and esports. The program will help prepare game fans, players, and aspiring designers for the gaming industry, which is expected to generate $196 billion in revenue by the year 2022.
Gaming and Esports Industry Essentials exposes students to a full host of roles and career paths, everything from game design to esports team management. Learners will walk through a full survey of the industry, examine multiple roles, test aptitudes, and, ideally, determine a personal career fit. Upon finishing the program, learners receive a completion certificate from FIT.
“FIT is committed to expanding and diversifying its offerings to meet the needs of the adult and nontraditional learner,” said Daniel M. Gerger, director of FIT’s Center for Continuing and Professional Studies. “These new and customized offerings reflect the depth and breadth of FIT’s unique curriculum, which continues to innovate in an ever-changing environment.”
The course offers a sequence of project-based activities and assignments analyzing the basics of game design, marketing, and project management. Participants will gain the knowledge necessary to develop, plan, and execute esports events—including social media content development to entice fan interaction. Instruction also covers the history of gaming, game story concept and iterative development, marketing and distribution, and the business opportunities that exist in esports communities.
“Today’s gaming world has torn down preconceived notions and proven itself to be a viable arena for creative and lucrative career paths. We’re thrilled to help open doors for the players, creators, and game enthusiasts who’ve made this movement possible,” said Rob Kingyens, president and CEO of Yellowbrick. “Few industries generate as much passion for young people as gaming.”
Program instructors represent a wide array of talent, specialties, and leadership from across the gaming community. Contributors include FIT faculty Maria Hwang, assistant professor, Computer Science, and Dan Shefelman, associate professor, Illustration; General Manager and CEO of WorldGaming and Collegiate StarLeague Wim Stocks; esports player and commentator “Tasty” Steve Scott; Andbox Head of Marketing Francis Thai; and Rockstar Games’ Sanford Santacroce. Simon, Scott, and Thai will also be offering scholarships in their name, lending financial support to learners who need help entering the program.
All course materials and instruction will be provided online, which means that students can complete lessons at their own pace and fit the course into their schedules.
Visitors to yellowbrick.co/gaming can sign up now for an exclusive preview of the program. The first group of students will be admitted in July.