The e.l.f. Beauty CMO, Keys Soulcare President, and FIT alumna shared wisdom and advice on May 19
Fashion Institute of Technology (FIT) alumna (Cosmetics and Fragrance Marketing and Management MPS ’09) Kory Marchisotto, chief marketing officer, e.l.f. Beauty, and president, Keys Soulcare, was the keynote speaker during virtual commencement exercises for the School of Graduate Studies at FIT, a college of the State University of New York (SUNY) on Wednesday, May 19.
A true beauty maven who has been transforming brands for over 20 years, Marchisotto has been named a Creator Visionary, Brand Genius, Marketer of the Year, CMO to Watch, and one of the Top Women in Retail—and that’s just in the past year. Since joining e.l.f. Beauty in 2019, Kory led the resurgence of their namesake brand e.l.f. Cosmetics and strategically expanded the company’s portfolio with the acquisition of clean beauty pioneer WƎLL PEOPLE and the creation of the lifestyle beauty brand Keys Soulcare with Alicia Keys. Through her record-breaking results and ability to repeatedly capture that elusive “lightning in a bottle,” Kory continues to show the world that anything is e.l.f.ing possible.
Watch Marchisotto’s address here.