C.J. Yeh and Christie Shin, both members of the Communications Design Foundation Department and coordinators of the Creative Technology and Design subject area, presented at the 2023 Apparel Importers Trade and Transportation Conference on November 8. Yeh and Shin’s presentation, titled “The Future Is Multi-sensory,” discussed new opportunities for brand engagements in the digital age.
The largest annual event held by the United States Fashion Industry Association, the conference, brings together company executives from international brands such as American Eagle Outfitters, Levi Strauss & Co., Macy’s, Ralph Lauren, Under Armour, Urban Outfitters, and Walmart.