C.J. Yeh and Christie Shin, both professors of Creative Technology and Design, led a Vibrant Health rebranding project that was recently recognized with two Gold Awards—for corporate identity redesign and brand identity—and one Silver Award—for logos—at the 2025 MUSE Creative Awards.
The design concept, titled “Molecular Transformation,” visually represents Vibrant Health’s evolution through the dynamic interplay of organic forms and structured geometry. Inspired by molecular structures and the fluidity of transformation, the design conveys growth, innovation, and the synergy between science and holistic well-being.
The new Vibrant Health logo mark can be transformed into a repeating pattern or used as a standalone graphic motif, expanding its visual language and enabling its seamless integration into diverse design contexts.
In addition to the logo mark, a new brand typeface, VH New Order, was created to reflect a contemporary design sensibility, elevating the brand’s presence as a premium health supplement company.
