Panel Discussion and Book Signing: Rethinking Prestige Branding

Book with Background for header slides and posters

Tuesday, October 13, 6-8 pm
John E. Reeves Great Hall

J.P. Kuelwein will discuss his recently published book, Rethinking Prestige Branding, during this discussion and book signing. The event includes a panel on luxury branding with leaders from innovative luxury brands Moleskine America, C.O. Bigelow, and the Laundress. In addition, results of the 2015 BCG FIT Global Luxury Customer Survey, fielded in collaboration with The Boston Consulting Group and FIT’s Cosmetics and Fragrance Marketing and Management master’s degree program, will be presented. For more information, click here or contact Dorene Kaplan, 74311.

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