Fashion Entrepreneurship: Retail Business Planning, a textbook co-authored by Ann Cantrell, Fashion Business Management, was recently released. It is the third edition of the textbook, and Cantrell updated the text and added new content to modernize it. Fashion Entrepreneurship is published by Bloomsbury.
Written by entrepreneurs for entrepreneurs, the textbook explains management, market segmentation, financial statements, cash flow, accessing capital, e-commerce, and omni-channel retailing. A hypothetical business plan that builds with each chapter and examples of business models from Warby Parker, Birchbox, and Etsy gives readers a framework for building a successful fashion company.
For more information, contact Cantrell, (212) 217-4909