Jean Marc Rejaud, Advertising and Marketing Communications, and co-author of the new book Converting Shoppers to Buyers: The Power of Shopper Marketing […]
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Category: School of Business & Technology
Smart Takes: Stephen A. Smith, Advertising and Communications
Whenever something happens in the world of sports—whether it’s a Game 7, a blockbuster trade, or an incendiary tweet—Stephen A. […]
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Transparent Beauty: CFMM Graduates Present Findings
Beauty shoppers have spoken. At a time when consumers are seeking transparency in all aspects of their lives, they want […]
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Shireen Musa Earns Doctor of Professional Studies in Business Degree
Shireen Musa, International Trade and Marketing, has earned a Doctor of Professional Studies in Business from Pace University. Her dissertation […]
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Harvard Publishes Peer-Reviewed Article by Kelly Burton
Kelly Burton, International Trade and Marketing, wrote “Reducing Textile Waste in the Apparel Industry: Examining EPR as an Option” for […]
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