On March 26, Professor C.J. Yeh and Associate Professor Christie Shin, both from the Creative Technology and Design subject area in Communication Design Pathways, spoke at +inspire, a corporate training event at Havas Health Plus. Their hourlong presentation, titled “The End of Creativity? The Good, the Bad, and the Ugly of SSOT,” was an overview of the principles and process of developing effective design systems that support creativity and consistency in product design and brand messaging.
Around 50 top level creatives and administrative leaders from the agency attended this virtual event. Havas Health Plus is one of the most award-winning advertising agencies in the world. It is the pharmaceutical arm of Havas, a French multinational advertising and public relations company, headquartered in Paris. It operates in more than 100 countries and is one of the largest global advertising and communications groups in the world.
For more information, contact Yeh.