Big Dreams Bloom at Macy’s Flower Show

photo of Macy's Flower Show window by FIT students with pairs of shoes on an illustrated path with illustrated flowers surrounding it
Photo by Macy’s Inc.

This semester, five FIT students came together to design a window as part of a design challenge for the 48th annual Macy’s Flower Show at the retailer’s iconic Herald Square location. For the fifth consecutive year, as a part of a continued partnership with FIT, Macy’s challenged students to design a window display that celebrates the optimism of this year’s theme, Big Dreams Bloom Here. Past years’ challenges asked FIT Fashion Design students to design dresses from unique materials that reflected the show’s theme.

Naja McCain, International Trade and Marketing ’23; Hypnos Molina-Gameos, Illustration ’23; Anum Khawaja, Spatial Experience Design ’23; Lilliana Bifferato, Graphic Design ’24; and Killian Faulkner, Animation, Interactive Media, and Game Design ’23, came together to design a window that uses 3D elements and aerial design to capture a dreamlike wonderland using shoes and flowers. This winning design is a great example of students using their various majors and experiences to tell a single story. From concept to ideation and execution, the group enjoyed having the opportunity to work with each other and Macy’s to display creative expression.

Their window can be viewed at West 34th Street between Seventh Avenue and Broadway between March 26 and April 10 as part of the Macy’s Flower Show.

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