FIT Newsroom

Picture-Perfect Publicity

Laura Sok was a fresh-faced 17-year-old when she arrived at FIT in August 2002, yet the creative industries already ran through her veins. Sok’s father was an ad exec for brands like Timex and PVH, and her grandfather had run an old Warner Brothers movie palace. Sok’s first job was in her uncle’s video store—but now she calls the shots at her two-woman film publicity and consulting agency, Track Shot.

Textile Development and Marketing faculty member Margaret Bishop appeared on a segment of TODAY explaining how to recognize a quality garment no matter what brand it is. For instance, she recommends feeling the weight of the garment, making sure the collar lies flat, and avoiding loose threads or loose buttons.