Faculty Members Give Presentation on American Brand Strategy to French Students


C.J. Yeh, Communication Design Pathways, and Jean Marc Rejaud, Advertising and Marketing Communications, gave a presentation at the ISCOM International Day conference on February 19. This cross-disciplinary presentation, titled “The Future of Advertising and Digital Design,” discussed how brands in the United States are changing their communications and creative strategies to stay relevant in today’s society.

Consumer research data, industry case studies, as well as student work from the Creative Technology and Design subject area were presented. Over 120 people attended this presentation remotely. With 8 campuses across France, ISCOM is an institute for communications and advertising that prepares its students to lead with both strategic and operational skills.

For more information, contact Yeh or Rejaud.

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