Mair, author of The Psychology of Fashion (Routledge, 2018) and former professor at the London College of Fashion, addressed the influence of advertising and social media on body image and shopping behaviors, and the effect of consumerism on the environment.
“Fashion is our second skin; it’s the closest thing to our bodies. It literally touches us. It touches our skin, and it touches our being—it touches our identity,” Mair said. “The fashion I’m interested in is much bigger than this: the impact it has on people’s lives and well-being.”
Degnore, adjunct instructor of Psychology, had long wanted to bring Mair to FIT. In COVID-19 times, now that video meetings have become de rigueur, the visit finally happened, albeit virtually.