Cynda Media Lab, a design studio led by C.J. Yeh and Christie Shin, both Communication Design, has been honored with a 2016 W3 Silver Award in the Social Campaigns for Charitable Organizations category for the site HowDoYouHug.org. The W3 Awards honors creative excellence on the web, and recognizes the creative and marketing professionals behind award-winning sites, videos, and marketing programs.The awards are judged by the Academy of Interactive and Visual Arts, an invitation-only body consisting of top-tier professionals from acclaimed media, interactive, advertising, and marketing firms.
Visitors to HowDoYouHug.org fill the “Hug-O-Meter” by posting positive thoughts through its social media channels; with each milestone reached, toy company Gund donates 100 stuffed animals to charitable organizations. To date, the campaign has received over 20,000 hugs and 1,000 stuffed animals have been delivered to children in need.
For more information, contact Yeh, 212 217.5676.