Jean Marc Rejaud, Advertising and Marketing Communications, and co-author of the new book Converting Shoppers to Buyers: The Power of Shopper Marketing and Promotion, kicked off a roundtable discussion at the June 6 Association of National Advertisers’ (ANA) Shopper Marketing Committee Meeting. At the meeting, he presented “the nine key planning steps that any shopper marketing professionals should use to for conceive, develop, and deploy effective shopper marketing campaigns relevant to the digital/omnichannel era—based on shopper insights and a strong creative process, and fully integrated into the overall marketing efforts of a brand.”
For more information, contact Rejaud, (212) 217-4480.