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Tag: Advertising and Marketing Communications

The Science of Shopper Marketing

October 25, 2018 Jonathan Vatner College & Campus, Faculty/Staff, Top Stories

In the digital age, companies need to work harder than ever to cultivate buyers and keep them. These companies use […]

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Jean Marc Rejaud Speaks to ANA Shopping Marketing Committee

August 2, 2018 Laura Hatmaker Faculty/Staff, School of Business & Technology

Jean Marc Rejaud, Advertising and Marketing Communications, and co-author of the new book Converting Shoppers to Buyers: The Power of Shopper Marketing […]

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Smart Takes: Stephen A. Smith, Advertising and Communications

July 6, 2018 FIT Newsroom Alumni, Alumni Home, Hue Magazine, School of Business & Technology

Whenever something happens in the world of sports—whether it’s a Game 7, a blockbuster trade, or an incendiary tweet—Stephen A. […]

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Business Communications in a Globalized World

April 6, 2017 Laura Hatmaker

The Department of Advertising and Marketing Communications with the Jay and Patty Baker School of Business and Technology present two […]

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Rescuing Refugees in the Mediterranean Sea: FIT’s World Affairs Lecture

April 7, 2017 Alexandra Mann College & Campus, School of Liberal Arts, Students, Top Stories

According to the UNHCR, the U.N. Refugee Agency, more than 65 million people in the world have been displaced from […]

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FIT Welcomes New Faculty

September 27, 2016 FIT Newsroom College & Campus, Faculty/Staff

This semester, FIT is welcoming new faculty across many disciplines. Read below to meet the college’s newest educators. Ruth Jeyaveeran, Textile […]

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International Win for FIT Students

April 22, 2016 FIT Newsroom College & Campus, FIT + Industry, Home, School of Business & Technology

For the third time in four years, a team of four students in FIT’s Jay and Patty Baker School of […]

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Lecture: Danielle Bernstein of WeWoreWhat

March 28, 2016 Laura Hatmaker Events, FIT DIRECT, School of Business & Technology

Thursday, March 31, 1-2 pm Haft Auditorium The Merchandising Society and the Advertising and Marketing Communications Department present a talk […]

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Advertising and Marketing Communications Faculty Member to Receive Trailblazer Award

January 11, 2016 Laura Hatmaker College & Campus, Faculty/Staff, School of Business & Technology

Elena Romero will receive a Trailblazer of the Year award from Harlem fashion boutique Harlem Haberdashery as part of its 2016 […]

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Behind the Broadway Curtains: Marketing and Design for Broadway

December 3, 2015 Laura Hatmaker Events, FIT DIRECT, School of Business & Technology

Monday, December 7, 6-8 pm John E. Reeves Great Hall   The Advertising and Marketing Communications Department is sponsoring a presentation […]

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Thu 28

Virtual Artist Talks Series: Who Is Hippy Potter?

January 28 at 1:00 pm - 2:00 pm

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FROM THE SCHOOL OF ART AND DESIGN BLOG

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Tapping into the feelings of isolation, frustration, and a powerful need for students to connect from their remote locations, Illustration Professor Dan Shefelman challenged his students to create a video game designed to serve as a visual vaccine to current events. Read more

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Raising the Standard

Meet the alumna running the world’s oldest and largest flagmaker: Sandy Dennis Van Lieu. Read more

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