The Science of Shopper Marketing
In the digital age, companies need to work harder than ever to cultivate buyers and keep them. These companies use […]
Read moreIn the digital age, companies need to work harder than ever to cultivate buyers and keep them. These companies use […]
Read moreJean Marc Rejaud, Advertising and Marketing Communications, and co-author of the new book Converting Shoppers to Buyers: The Power of Shopper Marketing […]
Read moreWhenever something happens in the world of sports—whether it’s a Game 7, a blockbuster trade, or an incendiary tweet—Stephen A. […]
Read moreThe Department of Advertising and Marketing Communications with the Jay and Patty Baker School of Business and Technology present two […]
Read moreAccording to the UNHCR, the U.N. Refugee Agency, more than 65 million people in the world have been displaced from […]
Read moreThis semester, FIT is welcoming new faculty across many disciplines. Read below to meet the college’s newest educators. Ruth Jeyaveeran, Textile […]
Read moreFor the third time in four years, a team of four students in FIT’s Jay and Patty Baker School of […]
Read moreThursday, March 31, 1-2 pm Haft Auditorium The Merchandising Society and the Advertising and Marketing Communications Department present a talk […]
Read moreElena Romero will receive a Trailblazer of the Year award from Harlem fashion boutique Harlem Haberdashery as part of its 2016 […]
Read moreMonday, December 7, 6-8 pm John E. Reeves Great Hall The Advertising and Marketing Communications Department is sponsoring a presentation […]
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